Rooftop Design Talks presents:

Workshop: How to define your brand strategy & identity?

As an emerging designer, the focus is on your work. On the other hand, it is so important to set a coherent branding strategy for the future of the brand. Make a plan and set yourself a goal. After all, you are your own brand!

In this interactive workshop, given by Marlou van Gennep-Jansma from Makerting (NL), you will work on your own strategy and you will receive practical tips & tricks to build your brand!

Workshop Program

Part I
Introduction
What is a brand strategy?
Examples from design practice
Formulate your own vision & mission, set a goal

- Break -

Part II
What is a brand identity/personal brand?
Examples from design practice
What does your brand stand for? Define your 'why', form your strategy

2 hours workshop 11:00-13:00
Minimum number of participants: 10
Maximum number of participants: 40

Ticket price: €25 (including VAT)

About the instructor:

Marlou van Gennep – Jansma, owner of Makerting, a Dutch marketing and branding expert for designers. Marlou has a personal approach to helping creative entrepreneurs to build their brands or set the next step in their creative careers. Graduated Industrial Design Engineer and an extensive career of over 15 years at corporate companies; now delivering brand and strategy workshops to hundreds of creatives and designers each year.

More info: https://www.makerting.nl