Following this philosophy, during Dubai Design Week 2023 we launched a Call for Designers with the aim of finding a versatile modular and flexible separation unit, that can be adaptable in horizontal and vertical dimensions within a space, embodying storage functions and delivering a sculptural, independent presence in the area it inhabits.

We designed and constructed the booth, mirroring the atmosphere of a Kervansaray - an ancient resting place for caravans and travelers along the Silk Road. It became a vibrant hub where visitors could engage in idea exchange, expand their networks, partake in workshops, and explore and purchase lifestyle objects crafted by the participating brands and designers.

We involved brands like Renault Italia with the project All I Wear is Design, involving a designer in the wrapping a Renault Capture.

The final result is an elegant and welcoming concept store that creates a bridge from the past to the present!

Moreover, we have designed and built a design bar within our exhibition at London Design Festival 2023, to showcase the potential of combining materials from these innovative companies. The collaboration proved highly successful, leading to informative talks and networking events that aimed to elevate visibility and draw attention to the impactful initiatives of these environmentally conscious partners.

We supported the general organization of the event and took care of their brand identity, as well as social media, expanding the headings, creating motion graphics, and presenting the program in more engaging ways!

During the ceremony, we also launched Isola Radio, an independent platform for contemporary music culture, that will tour on all Isola’s events.

We also took care of the online and offline communication, developing digital and printed campaigns, social media plans, but also new packaging development and photo shoots.

The event TAKE CARE! Of your mind, of your body, of the environment featured design exhibitions, talks and gymnastic activities. Finding its inspiration in the third Italian edition of the Olympic Games, Milan-Cortina 2026, the exhibition also aspired to generate awareness about the importance of sport not only as an activity related to physical and mental well-being, but also as a moment of sharing and unity par excellence.

The area was divided into several thematic islands linked by a common narrative that echoed the structure of the entire exhibition space: circularity.

Conceived by Sama Design, a product design and art studio based in Jeddah, Saudi Arabia, six designers, three from Saudi Arabia and three from Italy, were selected to participate. They began with a 10-day session in Milan, which included masterclasses and studio visits to industry leaders. In September 2024, the designers presented their initial concepts, which were further evaluated and developed during a five-week residency in Jeddah throughout the autumn. During this period, they will actively contribute to the creation and production of their pieces. Finally, from December 15, 2024, to January 15, 2025, the lighting products will be showcased in an exhibition at the Wasl Art Space in Jeddah.

We meticulously orchestrated the production of photos and videos for the studio's platforms, collaborating with photographers and videographers in both Doha and Beirut. This effort extended to the careful curation of the studio's social media pages, where each new product is uniquely promoted, ensuring a continuous engagement with the audience.

In addition, we launched an e-commerce platform that offers design products sourced from around the world. This initiative was complemented by our detailed design of the packaging, with a focus on the customer experience during the unboxing process at home.