3 Days of Design

Festival Theme: ‍Remember to Play

Each year, we collaborate with a different artist to create 3daysofdesign graphic identity. This year, we’ve been fortunate to partner with Luca Nichetto, who brings a unique look and feel to our 2022 overall theme “Remember to Play”.

Every year, 3daysofdesign introduces a new visual theme. This year, they present a concept created by Luca Nichetto. An award-winning Italian designer working with furniture, industrial design, interiors and architecture. The artwork features three characters, a trio, which allude to our 3daysofdesign. Each character is a collage of Danish icons: a famous design, a typical dish and an architectural landmark in Copenhagen. Together they hint at the type of experiences you can look forward to during our festival. There’s an extra dimension to Nichetto’s concept - the illustrative style. It’s colourful, cheerful, honest and open. An approach that reflects the overall spirit behind our festival – encouraging people to play.

“As a designer, play is a key part of my thinking process. Whenever I’m faced with a design dilemma, the play opens up new possibilities. It sparks my curiosity and adds an element of fun to my projects and collaborative partners.” — Luca Nichetto, Designer and Founder of Nichetto Studio “Play is important at crucial moments, as well as creative ones. Which perhaps makes play more relevant now than ever. Even in uncertain times, play can re-connect you with others and help you find the joy in every day.”

— Signe Byrdal Terenziani, Managing Director of 3daysofdesign