NEW NORMAL NEW STANDARD is a project that suggests the changing demands of our daily lives influenced by global affairs and ways to enrich them, however possible through design from Japan.

This project was started in 2020 when the world was severely impacted by COVID-19. At the time, we were so hurried to take countermeasures against infectious diseases that we took many unconventional measures that reduced the quality of the spatial atmosphere and compromised comfort. Under such circumstances, designers with the same awareness of the problem came together. As a result, NEW NORMAL NEW STANDARD exhibitions were held in Tokyo and Osaka from 2020 to 2022. We have tried to develop a way to improve the environment and induce communication among people while taking the proper countermeasures.

In Milan Design Week 2023, we re-create the exhibitions so far. So you will see and think of the new normal products amid uncertain times.